The Challenge
Sherwood Windows had been serving Sherwood Park for over 25 years, built on referrals and quality workmanship. But the website wasn't pulling its weight. It was a single hero image with no clear call-to-action. If someone found it, there was nothing to convince them to call.
To stay busy, Chad was spending $750–$1,000 a month on Google Ads. The rest of his leads came from people spotting his custom-built trailer in local neighborhoods and searching for his business name. A strong reputation offline - but almost zero digital presence to back it up.
Our Approach
The Sherwood Park window market is dominated by national brands - GreenFox, Ecoline, WindowMart, Home Depot — all with large budgets and established SEO. Competing head-to-head for broad keywords wasn't realistic.
I had no Google Search Console data to work with and a limited budget, so I focused on what Chad already had working for him: that iconic trailer. People were already seeing it in their neighborhoods and Googling the business name. My job was to make sure the website they landed on matched the brand they'd seen, gave them an immediate reason to trust it, and made it effortless to take the next step.
From there, I targeted geo-specific keywords where a local operator with 25+ years of history could outperform national chains on relevance and trust.
The Build
The hero section carries the weight - intentionally.
Instant recognition. The trailer is front and center in the hero image. A homeowner who saw it in their neighborhood and searched the business name lands on the site and immediately knows they're in the right place. Zero friction.
Trust signals upfront. Google's 5-star rating badge, "Premium Windows With 25-Year Warranty," "Factory-Certified Installation," and "Locally Owned & Operated Since 1999" all visible before the visitor scrolls.
Personal over corporate. The page leans into Chad's hands-on involvement: "I handle every consultation, oversee every installation, and take your calls. No call centers, no sales teams, no handoffs." In a market full of national brands that send different crews to every job, this is a powerful differentiator.
Clear CTA. "Get My Free Quote" sits right next to the social proof. No guessing what to do next.
$0/mo
Ad Spend
5.0
Star Rating On Google
25+
Years Serving Sherwood Park
The Results
Chad turned off his Google Ads.
Not because the budget ran out, but because organic inquiries replaced the need entirely. The volume of inbound calls increased to the point where paid advertising was no longer necessary to keep the schedule full.
Without pre-existing analytics, I can't show a before/after traffic graph. But the business outcome speaks for itself: $750–$1,000 a month in ad spend eliminated and the phone is still ringing.
"Kolby is so easy and pleasant to work with. Extremely accommodating and very professional. I absolutely love the way the site has turned out. Thanks again, very much appreciated"
Chad Pampu
Owner, Sherwood Windows Ltd
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