The Problem
Traffic Isn't the Problem Conversion Is.
You're showing up on Google. People are landing on your site. But the phone isn't ringing the way it should.
Most contractor websites have the same issues: vague headlines that could belong to any business, no clear call-to-action, a phone number buried in the footer, and a mobile experience that makes it harder to call you than it should be. The traffic is there — your site just isn't doing anything with it.
You don't always need more visitors. Sometimes you need the ones you already have to actually take the next step.
It's surprising how many contractor websites don't have a visible phone number or CTA above the fold on mobile — where the majority of their customers are searching. Fixing that alone can change everything.
Our Approach
Find the Leaks. Fix What Matters.
Messaging Clarity
Pretty headlines don't book jobs. "Crafting Excellence in Every Detail" tells a customer nothing. "Licensed Roofer in Edmonton — Free Quotes, Same-Day Response" tells them everything. I rewrite vague copy into clear, specific messaging that answers the visitor's actual question: can you solve my problem?
Layout & CTA Placement
Where your call-to-action sits, how visible your phone number is, what the visitor sees before they scroll — these details determine whether someone calls or clicks back to Google. I restructure layouts so the path from landing to action is effortless.
Mobile Experience
Most of your customers are searching on their phone. If your CTA isn't thumb-reachable, your phone number isn't tappable, or your page takes more than 3 seconds to load — you're losing leads to faster competitors. I optimize for how people actually use your site.
The Scope
Data-Driven. Not Guess Work.
Site Audit & Heatmaps
I analyze how visitors actually use your site — where they click, how far they scroll, where they drop off. Real behavior data, not assumptions.
Google Analytics Setup
Proper tracking from day one. I set up GA4, configure conversion events, and make sure you can see exactly where your leads are coming from and what's working.
Messaging & Copy Rewrite
I rewrite headlines, CTAs, and key page copy to be clear, specific, and focused on what your customer actually needs to hear before they call.
A/B Split Testing
For sites with enough traffic (500+ monthly visitors), I test different headlines, layouts, and CTAs against each other to find what actually converts — and prove it with data.
How It Works
Measure. Fix. Test. Repeat.
Every optimization starts with data — I never change something just because it "feels" right.
01
Audit
I review your current site, install heatmap tracking, and analyze your analytics. I identify exactly where visitors are dropping off and why.
02
Prioritize
I prioritize changes based on what will move the needle most — usually messaging clarity and CTA placement come first.
03
Implement
I make the changes — copy rewrites, layout adjustments, mobile fixes, speed improvements. Each change is deliberate and tracked.
04
Test & Measure
If traffic supports it, I run A/B tests to validate what's working. If not, I monitor analytics and iterate based on real performance data.
Investment
Clear Pricing. No Surprises.
CRO Audit & Quick Wins — $1,000 to $2,000 Site audit, heatmap analysis, analytics setup, and a prioritized list of fixes. I implement the highest-impact changes — messaging, CTAs, mobile experience — in a focused sprint.
Ongoing Optimization — $500 to $1,000/month Monthly testing, iteration, and refinement for sites with enough traffic to support A/B testing. I continuously improve conversion rates based on real data. Minimum 3-month commitment.
Built into Every Website Project Every site I build includes conversion optimization as part of the design process. CRO isn't an afterthought — it's how I build. This standalone service is for businesses that already have a site they want to keep but need it to perform better.
Payment options available — pay upfront or spread it over 3 or 6 months.