The Problem
Everybody Has an Opinion. Nobody Has a Plan.
Your website guy says you need a new site. The SEO company says you need more content. The ad rep says you need a bigger budget. Everyone's selling their thing — but nobody's looked at the full picture to tell you what actually matters most.
Without a clear roadmap, you end up spending money in the wrong places. A $10,000 website won't help if nobody can find you on Google. An SEO campaign won't help if your site doesn't convert. Ads won't help if your Google Business Profile is half-finished.
The smartest investment you can make is knowing exactly where you stand before you commit to anything.
Every service I recommend comes from data — not a sales pitch. If your current website is working fine, I'll tell you. I'd rather earn your trust with honesty than sell you something you don't need.
The Deliverable
A Roadmap. Not a Sales Pitch.
Full Digital Audit
I review everything — your website, Google Business Profile, search rankings, competitor landscape, mobile experience, page speed, and conversion flow. Every piece of your online presence gets evaluated against what's actually working in your market.
Prioritized Action Plan
Not a 40-page report you'll never read. A clear, ranked list of what to fix first, second, and third — based on what will have the biggest impact on your bottom line. Each recommendation includes why it matters and what it costs to fix.
Competitive Analysis
I show you exactly what your top competitors are doing online — where they rank, what keywords they own, how their sites convert, and where their gaps are. You'll see the opportunities they're missing that you can take.
The Scope
Every Angle. Nothing Missed.
Website Performance
Load speed, mobile experience, design quality, content clarity, CTA placement, and overall conversion flow. I evaluate whether your site is helping or hurting.
Search Visibility
Where you rank for your money keywords, what your competitors rank for, and where the untapped opportunities are. Google Search Console setup and analysis included if not already in place.
Google Business Profile
Categories, service areas, photos, reviews, Q&A, and completeness. Your GBP is often the first thing a customer sees — I make sure it's working for you.
Competitor Landscape
Who's winning in your market, what they're doing right, what they're doing wrong, and where you can outposition them without outspending them.
How It Works
Clarity First. Decisions Second.
You get clarity before you spend. No pressure to buy anything — the roadmap stands on its own.
01
Discovery Call
A 30-minute conversation about your business, your goals, your current frustrations, and what you've already tried. This is free — I need to understand your situation before I can scope the audit.
02
Deep Audit
I dig into everything — your site, your GBP, your rankings, your competitors. This is where the real work happens. Depending on the scope, this takes 1–2 weeks.
03
Roadmap Delivery
I walk you through the findings on a recorded video call. You get a clear document with every recommendation ranked by impact, estimated cost, and timeline. No jargon, no fluff.
04
Your Call
You decide what to act on and when. If you want me to implement the recommendations, great — I'll scope it out. If you want to take the roadmap to another provider or handle it yourself, that works too. The roadmap is yours either way.
Investment
Clear Pricing. No Surprises.
Digital Roadmap — $750 Full audit of your website, GBP, search visibility, and competitor landscape. Delivered as a prioritized action plan with a recorded walkthrough call. Perfect for businesses that want clarity before committing to a larger engagement.
Comprehensive Audit — $1,500 to $2,500+ For larger sites or businesses with multiple locations, complex competitive landscapes, or deeper technical needs. Includes everything in the standard roadmap plus extended keyword research, content gap analysis, and detailed technical audit.
Credit Toward Implementation Book a roadmap and decide to move forward with us? The roadmap fee gets credited toward your first project. You paid for expertise — I don't charge you twice for it.