Carry roadside recognition into the conversion path.
Sherwood Windows already had a memorable offline asset. The website needed to make that recognition useful when a homeowner searched for the company.
Client
Sherwood Windows
Sector
Window replacement
System role
Conversion website and search continuity
Measurement period
Current .ca data: March 13–August 26, 2026
Situation and decision02 / 07
Situation
What the business needed.
The previous homepage was dominated by generic stock photography. In the supplied viewport, the distinctive custom trailer, a specific local offer, a prominent quote action, and visible trust proof were absent.
Field decision
What Ravencrest changed.
The rebuilt hero made the real trailer the dominant visual, paired it with a clear Sherwood Park window-replacement message, and put calling, quoting, reviews, operating history, and reassurance into the first decision path.
Website build / Roadside recognition carried into the first conversion screen
Measured results04 / 07
Field readings.
Measured values are identified by source and period. Reported outcomes remain separate from platform data.
432 / 436
Clicks landing on the homepage
Supplied .ca Search Console export
259
Mobile organic clicks
59.4% of recorded clicks
140
Clearly branded-query clicks
Documented lower bound
.COM → .CA
Search continuity protected
Client-controlled destination
Work performed05 / 07
The work behind the result.
01
Use the real recognition asset
Put the custom trailer in the hero so an offline impression could become immediate online confirmation.
02
Make the offer local and specific
State the service and Sherwood Park context before asking the visitor to interpret the rest of the website.
03
Put trust beside action
Pair call and quote paths with reviews, warranty, experience, and owner-operated reassurance.
04
Protect client control
When a legacy domain issue threatened continuity, move the site to a client-controlled .ca path and preserve the search transition.
What the evidence supports06 / 07
The homepage became the primary organic conversion surface.
In the supplied .ca Search Console export, the homepage received 432 of 436 organic clicks. Mobile produced 259 clicks, supporting the decision to make recognition and contact immediate on smaller screens.
Next step07 / 07
Start with the current website, search position, and conversion path.
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